Trending Hashtags: Mastering Their Use for Maximum Engagement in 2024

Are you scrolling through LinkedIn and noticing how some posts seem to get more engagement? It’s not just about the content; it’s about the hashtags. Mastering the use of trending hashtags can significantly boost your content’s visibility and engagement on LinkedIn. If you’re wondering how to make your posts stand out, understanding and utilizing trending hashtags is key. This comprehensive guide will walk you through the essentials of using trending hashtags on LinkedIn in 2024.

What Are Trending Hashtags?

Trending hashtags are keywords or phrases preceded by the '#' symbol that have gained significant popularity and usage on social media platforms. They act as digital labels that categorize content, making it easier for users to find and engage with topics of interest. On LinkedIn, trending hashtags help users discover content relevant to specific topics, join conversations, and connect with communities interested in those subjects.

For instance, a hashtag like #Innovation is widely used across various industries. By using such a trending hashtag, your content can reach individuals who follow or search for posts related to innovation, thus broadening your audience.

Why Should You Use Trending Hashtags on LinkedIn?

Incorporating trending hashtags into your LinkedIn posts and articles can greatly enhance their visibility. When you tag your content with popular hashtags, you increase its chances of appearing in the feeds of users who follow or search for those hashtags. This not only amplifies your reach but also aligns your content with broader conversations on LinkedIn.

Here’s how trending hashtags benefit your LinkedIn strategy:

1. Increased Visibility: Hashtags help your content appear in search results and feeds of users interested in those topics.
2. Broader Audience Reach: Connect with a wider audience who may not be part of your immediate network but are interested in the topics you discuss.
3. Enhanced Engagement: Posts with relevant hashtags often receive more engagement as they are discovered by users interested in those hashtags.
4. Participation in Conversations: Join and contribute to larger conversations relevant to your industry or interests.

How To Use Trending Hashtags on LinkedIn

Using trending hashtags effectively requires a strategic approach. Here’s a step-by-step guide to help you leverage trending hashtags for maximum engagement:

A. How To Create and Use Trending Hashtags

1. Identify Trending Hashtags:
   • Use LinkedIn’s search bar or explore trending topics to find popular hashtags. Look for hashtags relevant to your industry or area of interest.
2. Create Unique Hashtags:
   • Develop hashtags that resonate with your brand or campaign. Ensure they are memorable, relevant, and not overly generic. A unique hashtag can help build your brand’s identity and make your posts stand out.
3. Embed Hashtags Strategically:
   • Integrate trending hashtags naturally into your posts or articles. Place them where they fit naturally within the content or at the end to maximize visibility without overwhelming the reader.
4. Promote Consistently:
   • Use trending hashtags consistently across your posts and encourage your network to use them. This builds momentum and recognition for your hashtags, increasing their effectiveness over time.

B. How To Find and Follow Trending Hashtags

1. Search LinkedIn:
   • In the LinkedIn search bar, type "#" followed by a keyword to find trending hashtags. This will provide a list of hashtags related to that keyword.
2. Explore Suggestions:
   • LinkedIn offers suggested hashtags based on your profile and interests. Explore these suggestions to discover hashtags that align with your content and audience.
3. Follow Hashtags:
   • Click "Follow" on hashtags that are relevant to your interests. Following hashtags will tailor your feed to include content related to those hashtags, helping you stay updated on trending topics.

C. How To Add Trending Hashtags to Your LinkedIn Content

1. Posts:
   • When creating a post, type "#" followed by the relevant keyword or phrase. LinkedIn may suggest hashtags as you type—consider adding these suggestions if they fit your content.
2. Articles:
   • Incorporate trending hashtags within the body of your LinkedIn articles or at the end. This helps categorize your article and makes it easier for users to discover it.
3. Comments:
   • Use trending hashtags in comments to join ongoing conversations and increase the visibility of your contributions.

Trending Hashtags for 2024

To effectively tap into trending conversations, here are some top hashtags for 2024:

1. #India – 67.6 million
2. #Innovation – 38.8 million
3. #Management – 36 million
4. #HumanResources – 33.2 million
5. #DigitalMarketing – 27.4 million
6. #Technology – 26.4 million
7. #Creativity – 25.2 million
8. #Future – 24.6 million
9. #Futurism – 23.5 million
10. #Entrepreneurship – 22.7 million

Using these hashtags strategically can help you connect with a larger audience and increase the reach of your content.

Best Practices for Using Trending Hashtags

To maximize the impact of trending hashtags, follow these best practices:

1. Be Relevant:
   • Choose hashtags that accurately reflect your post’s content. Irrelevant hashtags can mislead your audience and dilute your message.
2. Research Hashtags:
   • Before using a hashtag, research its relevance and popularity. Look at the type of content associated with it and its follower count to ensure it fits your goals.
3. Balance Broad and Niche Hashtags:
   • Combine popular hashtags with niche ones. Broad hashtags like #Innovation reach a large audience but face high competition, while niche hashtags target specific interests and reduce competition.
4. Limit Hashtags:
   • LinkedIn recommends using no more than three hashtags per post. Overusing hashtags can appear spammy and reduce engagement.
5. Create Branded Hashtags:
   • Develop unique hashtags for your brand or campaigns. Consistently use these hashtags to build brand recognition and encourage user participation.
6. Avoid Overused Hashtags:
   • While it’s tempting to use viral hashtags, your content might get lost in the crowd. Balance popular hashtags with less saturated ones to ensure better visibility.
7. Integrate Naturally:
   • Ensure hashtags are incorporated smoothly into your content. They should enhance, not disrupt, the readability and flow of your posts.

Conclusion

Mastering the use of trending hashtags on LinkedIn is crucial for enhancing your content’s visibility and engagement. By understanding how to create, find, and use trending hashtags effectively, you can expand your reach and connect with a broader audience. To further refine your LinkedIn strategy, consider using SmartReply. This AI-powered tool helps optimize your social media efforts by analyzing trends and providing actionable insights. With SmartReply, you can elevate your LinkedIn presence and engage more effectively with your audience.

Join over 4,000 users who are already transforming their LinkedIn strategy with SmartReply. Start using trending hashtags to boost your content’s impact and make meaningful connections today!